Two ads. One target. Same product. In this edition of Ad Wars we examine an ad from engagement ring creator James Allen side-by-side with The Diamond Industry’s first campaign in
I have to admit- I watched these ads with my phone in hand. First accidently then purposefully. See, many holiday ads tend to take the same approach. Feel good, tug
Black Friday, it may just be America’s least favorite day of the year. Data shows social media sentiment toward Black Friday has become increasingly negative over the past five years. On
Capitalizing on a timely event like the election requires a certain amount of tact from brands. It’s a fine line to walk without causing backlash from either side, especially with