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Case Studies

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Decoding the Instagram Algorithm: Insights From Experimentation

Created: 07 Apr 2017

“What do you think of Instagram’s new algorithm? I’ve been seeing some affect on engagement and I’m trying to figure it out.” This question came from my friend Supal Desai

Should Brands Opt Out of Black Friday?

Created: 22 Nov 2016

Black Friday, it may just be America’s least favorite day of the year. Data shows social media sentiment toward Black Friday has become increasingly negative over the past five years. On